فصلنامه روانشناسی شناختی

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mahjoob H, ezati M, babaei M. Designing a model of cognitive motivation in the financial decisions of academic entrepreneurs. CPJ 2025; 13 (1)
URL: http://jcp.khu.ac.ir/article-1-3855-en.html

The aim of the present study was to design a cognitive motivation model related to the financial decisions of university entrepreneurs at the University of Tehran. This study was conducted with a mixed exploratory approach in two stages. In the qualitative part, using content analysis of in-depth interviews and using MaxQDA software, data from interviews with 16 university entrepreneurs who were purposefully and snowball selected were analyzed. The qualitative results showed that "entrepreneurial financial decision-making motivation" was identified as the main factor and three components including "tolerance of ambiguity in financial decision-making", "financial self-efficacy" and "entrepreneurial cognitive motivation". In the quantitative part, the resulting model was tested with data from 125 entrepreneurs located in the Science and Technology Park of the University of Tehran (simple random sampling from 185 people) and using structural equations and PLS software. The results of the model analysis showed a good fit at three levels of measurement, structural and general. The GOF index was obtained as 0.643, which indicates the high explanatory power of the model.