طراحی الگوی انگیزه شناختی مرتبط با تصمیمات مالی کارآفرینان دانشگاهی

نویسندگان
حسن محجوب عشرت آیادی 1
میترا عزتی 2
محمد مهدی بابائی 2
1 دانشگاه شهید ستاری
2 دانشگاه تهران
چکیده
هدف از پژوهش حاضر به منظور طراحی الگوی انگیزه شناختی مرتبط با تصمیمات مالی کارآفرینان دانشگاهی در دانشگاه تهران بود. روش تحقیق آمیخته اکتشافی و با استفاده از روش تحلیل محتوا از طریق نرم­افزار کیفی مکس­کیودا پرداخته شد. میدان مطالعه و مشارکت­کنندگان کارآفرینان دانشگاهی در دانشگاه تهران بودند، از بین آنها 16 نفر به شیوه هدفمند و گلوله­برفی انتخاب و مصاحبه عمیق انجام شد. در مرحله دوم پژوهش، الگوی طراحی شده در مرحله کیفی به صورت کمی آزمون شد. جامعه آماری تحقیق شامل 185 نفر از کارآفرینان دانشگاهی مستقر در پارک علم و فناوری دانشگاه تهران بودند که با نمونه­گیری تصادفی ساده، 125 نفر بعنوان نمونه انتخاب شده­اند. برای بررسی روابط بیان شده در الگو از معادلات ساختاری و از نرم­افزار PLS استفاده شد. یافته­ها: نتایج کیفی نشان داد که "انگیزه تصمیم­گیری مالی کارآفرینی" به عنوان عامل انگیزه شناختی و 3 مولفه "تحمل ابهامات فرایند تصمیم مالی"، "خودکارآمدی مالی در تصمیم ­گیری"، "انگیزش شناختی کارآفرینی" شناسایی شدند. در بخش کمی، از مدل معادلات ساختاری برای ارزیابی استفاده شد و نشان داد مدل از برازش قوی برخوردار است.
کلیدواژه‌ها
انگیزه شناختی
تصمیمات مالی
کارآفرینان دانشگاهی

عنوان مقاله English

Designing a model of cognitive motivation in the financial decisions of academic entrepreneurs

نویسندگان English

hasan mahjoob 1
mitra ezati 2
mohammad babaei 2
1 u
2 u
چکیده English

The aim of the present study was to design a cognitive motivation model related to the financial decisions of university entrepreneurs at the University of Tehran. The research method was exploratory mixed and using the content analysis method through the qualitative software Max-Quda. The field of study and participants were university entrepreneurs at the University of Tehran, 16 of whom were selected purposefully and snowballed and in-depth interviews were conducted. In the second stage of the research, the model designed in the qualitative stage was tested quantitatively. The statistical population of the study included 185 university entrepreneurs located in the Science and Technology Park of the University of Tehran, of which 125 were selected as a sample by simple random sampling. Structural equations and PLS software were used to examine the relationships expressed in the model. Findings: The qualitative results showed that "entrepreneurial financial decision-making motivation" was identified as a cognitive motivation factor and 3 components were identified as "tolerance of financial decision-making process uncertainties", "financial self-efficacy in decision-making", and "entrepreneurial cognitive motivation". In the quantitative part, the structural equation model was used for evaluation and showed that the model has a strong fit.

کلیدواژه‌ها English

academic entrepreneurs
motivation cognitive
financial decisions
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